Driven by a pure passion for ice hockey and a critical reflection on the industry — where traditional brands command excessive premiums and professional-grade equipment remains out of reach for many — SOYUZ BC leverages its deep industrial expertise in aerospace-grade carbon fiber composites. Grounded in technology and R&D, the company has grown rapidly along the path of "product refinement — professional validation — global expansion."
Our Core Values
Experience our sound.
Core Philosophy
Core Philosophy
Building on aerospace‑grade technology and professionally proven performance, we reject marketing hype and brand markups. We focus on materials, craftsmanship, and real‑ice validation—delivering reliable equipment with certified performance and fair pricing for every hockey player, from pros to beginners.
Value Proposition
Value Proposition
Deliver professional-grade performance without the legacy premium of traditional brands.
Our Vision
Our Vision
Global benchmark for affordable elite equipment.
Pro Tested. Player Approved. No Compromise.
ENGINEERED FOR THE GAME. BUILT FOR CHAMPIONS
— Yanfeng Zhang, Founder of Soyuz
Our History
2023
Brand established, tech-driven.
"In 2023, Zhang Yanfeng and his aerospace carbon‑fiber team launched SOYUZ BC as a performance‑first brand that rejects premiums and hype, focusing on R&D and performance. That same year, they set up dual bases in Belarus and China and began developing a full range of sticks."
2024
From Factory Floor to Game Floor
"In 2024, we set up our factory in the China‑Belarus Industrial Park, building standardized carbon‑fiber lines for volume production. At the same time, we teamed up with pro players for joint testing, using real‑game insights to refine product structures and specs."
2025
League‑Bound, Game‑Winning, Top‑Tier
"In 2025, we deepened our KHL engagement by becoming an official All‑Star partner and playoff helmet title sponsor. That commitment paid off on the ice when a player using our SOYUZ stick netted the winning goal in the All‑Star finals—live proof of our performance. We then capped the year by locking in an exclusive supply deal with the KHL's elite President's Club, a powerful endorsement of our professional standing."
2026
New Launch · All‑Star · Leagues · Space
2026 began with the launch of Arcane 3 (entry to pro) and Rapid 4 with upgraded carbon weave and durability. In February, we title‑sponsored the KHL All‑Star in Yekaterinburg, supplying full equipment. March brought a partnership with the Russian Bandy Federation and our PWHL debut. In April, we joined the Space Forum exhibition to reinforce our tech‑driven brand image.
Our Club Partnerships
Chosen by Champions
What ProsAre Saying
Kirill Petrov
I’ve used a lot of sticks. This one holds up – after a full season, the shaft didn’t go soft, which is rare for me. It’s light, but stiff where it needs to be. Does the job.
Jocelyne Larocque
Honestly, it took me two weeks to get used to the new stick. But once I did, my wrist shots felt way cleaner – the power actually transfers through, not getting lost like with my old one.
Ivan Provorov
I play D, so I care more about stability when receiving passes. This shaft doesn’t twist much – even on hard, low passes, the blade stays square. I don’t shoot much, but when I do, it’s got enough pop.
Sergei Mozyakin
I didn’t score that All‑Star winner, but I’ve handled the stick. Nothing fancy – just solid. A few guys in our room are using it now, and nobody’s complaining. That says a lot.
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